Which media institution might distribute your media product and why?

When considering which media institution may want to distribute my media product I first

looked at Bauer as a possibility, however they also publish Kerrang! and therefore having a similar magazine such as mine would not increase their profits as people are unlikely to buy the same type of magazine twice. So instead I would look to IPC media to distribute my magazine as although they currently publish NME magazine, it does not feature the exact type of hardcore punk bands that my magazine would feature. The indie-focussed NME’s core age of its readers stands at 23 years old whereas my magazine would be targeted at a younger audience. This close age crossover means that both NME and my magazine could even feature advertisements of each other’s magazine as on occasion they may cover the same genre of music as one another. Unsound could be seen as an introductory magazine to NME. My magazine new demographic for IPC media would help maximize profits.

I intended Unsound to be sold at several different retailers including, WHSmith, HMV and various other supermarkets. However a problem with my magazine is that because it is very similar to Kerrang! and is also targeted at a male audience, this may reduce the sales and profit of my magazine. How this could be overcome by having my magazine stocked on different sale racks of the story, such as placing it with the teen orientated magazines such as compute gamer magazines rather than the high-end music magazines such as NME. publisher like IPC who distribute 85 media brands and their products reaching over 27 million adults would help my magazine reach a massive audience and therefore would earn a large amount of profit, I could also then use IPC’s distributor ‘MarketForce’.

To further increase interest and profit regarding my magazine, TV and online advertising of my magazine would further increase the amount of readers of the magazine. Also free gifts could be included with my magazine to entice other readers to buy the magazine to receive these free gifts. These gifts may include a voucher for a percentage off from alternative clothing stores, or even a free CD or music download to tie into the increasing power of new media technologies in the music industry. For example Gnarls Barkley made history with the song 'Crazy' in 2006 for being the first song to reach number 1 in the UK based off of download sales alone.